Innovations Around Mobile Applications: Scope for Indian Developers

DOI
10.15415/jtmge.2012.32010

AUTHORS

Meghna Rishi

ABSTRACT

This paper explores innovations around mobile applications, globally, and brings out the scope for monetization of these trends, by Indian Application Developers. The paper is based on qualitative research and utilizes Content Analysis Technique for tabulating and reporting the data. A thorough literature review has been conducted to understand the innovations around mobile applications globally and to identify the top 5 categories of mobile applications. These categories serve as variables for understanding the scope for Indian mobile application developers. Data on Indian Mobile application market has been sourced from mass media: Top 3 English newspapers (Indian) and 6 online sources. Recommendations for Indian developers have been generated on the basis on data which was reported under 5 identified categories of mobile applications. Scope for Indian Mobile application developers is in (but not limited to) the following areas; Developing cloud enabled applications, developing customised Indian applications, working on innovations based on global acceptability through multi-language apps., synchronising data with backend systems and addressing security threats, reducing costs through prudent locations and newer API’s (Application Programming Interface), beta testing applications and appropriate keyword tagging for marketing and making applications oriented towards customer delight so that in the process of diffusion of the innovation, the application becomes an integral part of the customer’s life. Methodical content analysis brings out the scope for Indian application developers and offers them valuable insights on monetization tactics. Since the findings are based on published data from Indian Mass Media, it makes the paper very contemporary and the recommendations very implementable for the industry. Academicians working in this area too, will also find an avenue for further exploration. This research work is distinctive because of the lack of scholarly studies in this area, especially in the Indian context. Data from mass media and use of content analysis – a widely used qualitative analytic method for a scholarly study, increases its value by making the work recent, contemporary and worthy of further scholarly explorations.

KEYWORDS

Technology Management, Mobile Application, Content Analysis, Smartphone, India, Software Development, Marketing.

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